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Commercial Spot

This project was designed as a 3D commercial spot, aiming to highlight the armchair’s modern design and premium materials. Through cinematic camera movements and a carefully directed presentation, the product is brought into focus and showcased as an elegant, comfortable, and memorable piece of furniture.

The entire project was modeled entirely from scratch, without the use of any pre-made 3D assets. The armchair’s texturing was carefully crafted in Substance Painter, using PBR materials tailored to accurately reproduce the product’s surfaces and fine details.

a blue chair in a blue room with a plant in the corner and table
a blue chair in a blue room with a plant in the corner and table
a yellow chair in a yellow room with a plant in the corner and table
a yellow chair in a yellow room with a plant in the corner and table
a green chair in a green room with a plant in the corner and table
a green chair in a green room with a plant in the corner and table

To emphasize both the technical and artistic level, I included comparative renders (wireframe, viewport, and clay render) showcasing the workflow stages – from raw geometry to the final version.

a blue chair in an almost empty room
a blue chair in an almost empty room

The final result is a presentation that conveys elegance, modernity, and memorability – turning the armchair into a powerful asset for any brand.

Drobeta Turnu Severin

contact@liviuvisuals.com

+40 774 052 142

România